Responsible innovation: what it means and how it is achieved

3 min

– Article in partnership with Lenovo –

Can companies invest in innovative technologies and, at the same time, improve sustainability? Absolutely, and how this can happen is explained by Linda Grasso, Digital Creator and CEO of DeltalogiX, in her keynote for Lenovo and Nutanix. Between real-world case studies and profit benefits, the focus will be on the business requirements useful for embarking on a successful journey toward Digital Transformation.This article will report the key elements that enable companies to innovate responsibly. The journey will start with activating the synergy between innovative and increasingly high-performing technologies and environmental, social, and economic sustainability.

The Digital Transformation journey: an inevitable change

Digital has overwhelmingly entered the business world, forcing all companies to change. The transformation required to maintain competitive advantage will have to start from the bottom up, i.e., from digitization moving later to digitalization.

The change will involve all stages of a business process: from data collection to data management and storage. Linda paused to explain the difference between these commonly used but not always correctly used terms: Digitization, Digitalization, and Digital Transformation.

Digitization is the conversion from analog to digital and is an ecological change because it drastically reduces paper consumption. This step eliminates sheets, folders, and paper documents in favor of digital files that take up less space and are easily transportable and manageable.


The combination of technology and sustainability enables companies to innovate responsibly and gain a place of honor in the journey toward Digital Transformation. Click To Tweet

The second step, which a Digital Transformation-oriented company will face, is Digitalization, which is a process that leads to the creation of new business models based on digital and new technologies. This path optimizes time and resources and creates value that impacts inside and outside the organization.

The systemic restructuring presented by Linda is the ticket to the Digital Transformation journey. Flows will be involved in this change but also corporate strategy and culture. Only such commitment and investment will improve the customer experience and provide the ability to personalize products and services. 

All the valuable information on how to embark on a sustainable digital transformation journey is contained in Linda’s keynote: if you haven’t seen it yet, watch the recording now.

Responsible innovation

Improving technology to foster sustainability

Driven by the sustainable development expressed by the United Nations in Agenda 2030, large companies strive to set short- and long-term sustainable goals. In the keynote and infographic, Linda reported on the crucial points in Lenovo’s ESG report that target the energy efficiency of technologies used, the use of sustainable materials, and workshops and services that support customers in achieving sustainability goals

Why choose technologies that have a positive impact on sustainability? Because 77 percent of consumers prefer sustainable and environmentally friendly brands. 

Improving sustainability through technology

The gold mine of business is data. Collecting, managing, and processing the many pieces of information produced by IoT and AI technologies requires servers, but they need a lot of energy and produce carbon emissions. In the keynote, Linda answers an interesting question: what can the enterprise do to reduce this impact? CIOs and IT departments must invest in innovative and sustainable technologies such as Nutanix’s hyper-converged infrastructure (HCI). 

HCI combines server and storage units while a central management solution coordinates the components for optimal performance. The advantages of this infrastructure lie in the reduced amount of hardware that also generates less thermal waste heat. 

The case study reported by Linda is the IT systems at Canterbury Christ Church University. Their choice to use Nutanix’s HCI infrastructure combined with Lenovo ThinkAgile HX generated space savings and improved energy efficiency.

Ready to embark on the journey to sustainable transformation?

Linda Grasso’s keynote showed how it can be profitable to invest in sustainable technologies. Make sure you don’t miss the next meetings: sign up now

If you want to embark on the Digital Transformation journey, remember that you are not alone but have our team and Lenovo’s ThinkAgile HX technology as support.

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