Customer Experience: how to improve it with Customer Intelligence and new technologies

Ever since theorists, including Philip Kotler, known as the ‘father of marketing’, highlighted the importance...

Sustainable work: how to adopt an inclusive and motivating approach in the company

When we hear of a sustainable company, our minds often jump to environmentally friendly practices...

Barriers to Digital Transformation: what they are and how they can be overcome

Technological advances and innovations are providing invaluable support to companies that have embarked on the...

Blockchain adoption in the enterprise: what are the key steps?

It is clear to many that we are in the midst of a technological revolution...

The Role of People in a Post-Digital Society: Embracing collaboration, openness, and stakeholder capitalism

The role of people in society is one of the hottest topics to be explored...

Leaders and sustainability: what is the strategic approach to be adopted?

What is the main mistake many companies still make when it comes to sustainability? That...

NFT: what it means and how it could be exploited by companies

In an increasingly dematerialized world, becoming the owner of a virtual object is a need...

Navigating the Post-Digital Era: From Democratization to a New Capitalist Model

The “Post-Digital Era” has become a recurring theme in my posts, and with good reason....

Panasonic: Working Hand-in-Hand with Consumers and Professionals to Foster Sustainability

– Article in partnership with Panasonic – A recent survey conducted by Panasonic among industry...

Intelligent Automation: benefits and challenges for companies

In a business, administrative processes often require a large amount of time and human resources...